This is the last instalment of the comic industry posts. I hope you have enjoyed them.
Perhaps the worst decades for the industry were the ‘00s and ‘10s. Just after the highs of the millennium, the industry had a shock after Buster closed in 2000. IPC’s Goliath was beaten after merging with at least 20 other comics including Whizzer and Chips, Cor!!, and Radio Fun. Buster was IPC’s best rival to The Beano and Dandy, but ended up being mainly reprints during the last decade of its existence. It also suffered from a lack of readership towards the end of its tenure. One great touch in the last issue told the readers how many of their favourite stories ended, and also went on to reveal that under Buster’s cap he had a Dennis the Menace hairstyle, as a playful nod to their long time rivals.
The Beano and Dandy also lost many readers during this period. These losses were mainly down to the new ways of reading like e-readers, and the many distractions for children like video games and television. Due to the lack of readers, the longest running British comic, The Dandy, closed in 2012. Because the comic had few readers, it made economic sense to stop the comic before it operated on a loss. Another contributing factor was its revamp in 2008. Dandy Xtreme, an aim to modernise the comic by focussing around television programmes and video games, lost the comic many of its readers who used to read it as a child. Parents would also not buy the comic for their children, as it was completely different to how they knew it. Therefore, when the comic went back to humour strips the brand had been spoiled. The last issue was on its 75th birthday on December 4, 2012. This issue featured the 75 best strips of the comic, and because of the many older readers who picked up a copy, it became very hard to find in newsagents to buy. Back in the 1950s, the comic was consistently selling 2,000,000 copies a week, but by the end it only had 8,000 regular readers.
These few bad decades did have some triumphs. Some new comics came out during this era but they either had a low budget or were Beano and Dandy specials or tributes. There are only three main comics left now: The Beano, still going strong, Toxic, started in 1991 and later in 2002 with more comic strips than the average magazine, and the Phoenix, which contains mainly adventure stories that was started in 2012 by some of the best contemporary artists. Children’s magazines today are here today and gone tomorrow mainly because they follow the latest trends or fads. The magazines rarely have comic strips or cartoons, and would rather centre on celebrities, video games, or films in an attempt to modernise the format. For me a country without comics is very sad, as many children now will never be able to enjoy the laughs, comradery, and enjoyment that a simple comic can bring. Children will also miss out the great artwork and the gripping storylines. School playgrounds will never be the same without the questions, “Are you a Whizzer or a Chipite?” or “Did you read Dennis the Menace this week?” Without a market for new comics, the main publishers now have to bring out nostalgic comics for their older readers. Just last Christmas a The Beezer, The Topper, Whizzer and Chips, and Roy of the Rovers annual were published with the old style of strips.
The industry has not gone yet, though, and you can do your bit by reading and enjoying the comics out today.
The Phoenix – A Quality Weekly Story Paper – Buy Here
Toxic Magazine – More Comics than the Average Mag – Buy Here
The Beano – The World’s Longest Running Comic – Buy Here